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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
ISBN:
9780141016405
Жанр:
Business & Management
Издательство:
Penguin Books Ltd
Переплёт:
Paperback
Автор:
Seth Godin
Количество страниц:
160
язык:
Английский
Метка:
Ekspress
Вес, гр:
117
Отзывы о товаре 1
Seth Godin's 'Purple Cow' is a game-changer for anyone in the world of marketing and business. His central idea of turning your product or service into a 'Purple Cow'—something remarkable that stands out from the ordinary—is a powerful concept. The book encourages businesses to be bold, take risks, and embrace creativity in order to succeed in a crowded marketplace. Godin's writing style is engaging and his insights are practical, making this book a must-read for anyone looking to make their business extraordinary.
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