EN
Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?
Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.
ISBN:
9780753556528
Genre:
Psychology
Publishing house:
Ebury Publishing
Binding:
Paperback
Author:
Rory Sutherland
Pages::
384
language:
English
Метка:
Ekspress
Product reviews
No one has left a review yet. Be the first!
Similar products