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The Case Against Reality : How Evolution Hid the Truth from Our Eyes

Publishing house: Penguin Books Ltd
SKU: 9780241262627
Unit of measurement: pcs.
39.36 AZN
49.20 AZN
Savings 9.84 AZN
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A groundbreaking examination of human perception, reality and the evolutionary schism between the two Do we see the world as it truly is? In The Case Against Reality, pioneering cognitive scientist Donald Hoffman says no? we see what we need in order to survive. Our visual perceptions are not a window onto reality, Hoffman shows us, but instead are interfaces constructed by natural selection. The objects we see around us are not unlike the file icons on our computer desktops: while shaped like a small folder on our screens, the files themselves are made of a series of ones and zeros - too complex for most of us to understand. In a similar way, Hoffman argues, evolution has shaped our perceptions into simplistic illusions to help us navigate the world around us. Yet now these illusions can be manipulated by advertising and design. Drawing on thirty years of Hoffman's own influential research, as well as evolutionary biology, game theory, neuroscience, and philosophy, The Case Against Reality makes the mind-bending yet utterly convincing case that the world is nothing like what we see through our eyes.
ISBN:
9780241262627
Genre:
Philosophy Of Mind
Publishing house:
Penguin Books Ltd
Binding:
Hardback
Author:
Donald D. Hoffman
Pages::
272
language:
English
Метка:
FREE DELIVERY, Ekspress
Weight, gr:
498
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