Hacking the Human Mind

All marketers aim to learn from the best. But how do you identify the tactics responsible for a company’s success? A stab in the dark? Here’s where behavioral science can help - because unlike much of marketing theory, it has a solid evidence base. Spot the behavioral biases, and you can understand why a tactic works. Get a Behavioral Superboost Brands can be mystifyingly successful. Why are customers happy to pay a premium for things that should be free, like water; things that should be cheap, like milk; and things that would do the same job at half the price, like vacuum cleaners? In Hacking The Human Mind, we identify the behavioral-based approaches that helped take 17 leading brands to the top. So you can learn from the winners and power-up your marketing.