The Fail-Safe Startup

90% of start-ups fail. But why? And is there a way to avoid the common pitfalls when you start your own business? Over the past 23 years at Harvard Business School Tom Eisenmann has helped launch thousands of startups. An astonishing 13 of these have reached unicorn status. For a decade he has explored the question of why startups fail and in The Fail-Safe Startup explains how you can succeed against the odds.